Most people understand something about the process of website design but few outside of the industry understand the art of Search Engine Optimisation (SEO). In fact most people assume that once their website is on the web… all they have to do is sit back and wait for the orders and enquiries to start flooding in.
If only life were that simple!
At WM Web Design we know how confusing it can all be, so we’ve tried to explain SEO to you in a no nonsense way….. hope it helps!
What is Search Engine Optimisation (SEO)?
In simple terms SEO is a process which helps Google, Yahoo, Bing and the other search engines, to find relevant and influential websites when someone types a search query into their browser search box.
The Search Engines then list those sites in the order that they decide is the most helpful to the searcher.
The object of SEO is to make sure that your site is as high as possible in those returned results or SERPs (search engine results pages).
The higher you are in the search results, the more chance your URL will be clicked, and if your website is eye catching, easy to navigate and has the right content… those enquiries will start coming in.
If you want a more in depth definition, take a look at the definition of SEO provided by Wikipedia.
It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically reengineer the Web site so that it becomes an eagle. — Bruce Clay
Search Engine Optimisation… the basics
This is a great little video that explains the basics of SEO in just over three minutes… well worth a watch.
There you go folks the five basic ingredients for the perfect SEO recipe. Words, titles, links, words in links, and reputation.
And if you get all that right, Google is sure to love you.
Who needs Search Engine Optimisation?
You do… and every other business website on the internet.
A business which is in competition with other businesses (and which business isn’t?) and wants to be found ahead of their rivals has to be on that first page of the search results.
Truth to tell, to get the best results from your website… you have to be in the first five results!
It’s not enough to have a website. If people can’t find you when they search… then why have you got a website?
Don’t forget, WWW stands for World Wide Web so there’s a lot of competition out there and most of them are using SEO.
The process of Search Engine Optimisation…
The process starts by discussing with you what your business is about and what key words / target words your visitors will type into the search engines for your goods or services e.g. if people are looking for sports cars in Solihull, they will probably type in “sports cars Solihull”.
We can then use the built-in SEO capabilities of the Genesis theme framework to optimise each page of your site for specific keywords and phrases.
From advice on choice of domain name to verification of your website with Google and full social media integration, WM can provide you with a complete SEO service.
Google only loves you when everyone else loves you first. — Wendy Piersall
Search Engine Optimisation and Social Media
There was a time when SEO was all about page content and inbound links, but not anymore.
Social media is becoming more and more important for SEO. In this video Rand Fishkin CEO of SEOMoz explains how to use Social Media to earn links.
WM Web Design can help you create your Twitter and Facebook profiles and add Twitter and Facebook widgets to your website.
We can also give you a Twitter feed, showing your latest tweets, in your footer or sidebar.
Check out our Twitter feed at the bottom left of this page.
How can I check my rankings in the Search Engines (SERPS)?
You can check them yourself or as an addition to your Website package WM can check your rankings using Market Samurai.
Having decided with you what your Keywords and keyword phrases are, we can track your ranking position in Google, Yahoo and Bing for each word and phrase.
We then send you the results, which you can compare with the previous results.
Why we don’t guarantee search engine rankings
Like any reputable company providing SEO services we do not guarantee search engine rankings – the main reasons are:
- Making guarantees about something we can’t control is not ethical.
- The Search Engines expressly warn against it.
- Rankings are inherently unstable
For a more in-depth discussion on the topic check out this post by Rand Fishkin of SEOMoz.
Costs for Search Engine Optimisation:
Unfortunately since all projects are different it’s not possible to give definitive costs.
The good news is that the following SEO services are free and come as standard with all our website packages:
- Advice on choice of domain name – we help you choose a domain name that is keyword rich, contains a geographic locator and is still short and memorable.
- Verification of website with Google – we verify your site with Google via Google Webmaster Tools.
- Add SEO data to meta tags – we add meta information for title, description and keywords to all pages and posts using Genesis built-in SEO capabilities. (final keywords to be supplied by client)
We can also provide the following additional SEO services – cost advised on a site by site basis.
- In depth on-page optimisation – we can modify your text to include your keywords and keyword phrases, check h2 and h3 tags, fill in alt text for images and generally tweak your on-page text.
- Submit to search engines – we can submit your site to search engines other than Google (we verify with Google as standard) such as Bing and Yahoo.
- Monitor SERPs rankings and send you a report – we can track your rankings in Google, Yahoo and Bing for your keywords and keyword phrases and send you a report, which you can compare with previous results.
- Social media integration – we can advise on social media integration for your website including creating twitter and Facebook accounts and adding a twitter feed to your website.
Contact us to discuss your SEO requirements for your existing or new business website
WM Web Design offer SEO services for both existing and new websites for businesses located in the Solihull, Birmingham or West Midlands area:
If you already have a website, we can check your source code and let you know if we think that you have good on-page SEO or if we can make any improvements.
If you are planning to start a new website to help with the promotion of your business and would like to integrate SEO then we can get involved from the start by discussing the all important choice of keywords, keyword phrases and domain name.
Whatever your situation, existing website or new website, contact WM to discuss your SEO requirements and we can take it from there.