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Optimal 1.0 – Genesis child theme for WordPress

optimal genesis child theme for wordpress

I don’t know about you, but I hate fussy website designs.
You eyes are drawn left, right, top, bottom… you end up not knowing where to look!

That’s why I love the clean lines of Optimal, the latest Genesis child theme to be released in the Genesis Community Marketplace.

Optimal was developed by Wes Straham of Appfinite and the theme is sleek, sophisticated and oh so easy on the eye.

The Optimal theme is perfect for those who want a professional, clean, and elegant design to display their content.

The screenshot above doesn’t do this theme justice so if you want to see Optimal in all its wide-screen glory head over to Studiopress and take Optimal for a spin.

If you want to know a little more about the theme… just keep reading.


Why should you choose Optimal for your next WordPress theme?

You could choose Optimal on its looks alone, but with this theme you really can have your cake and eat it.
You get a fabulous looking theme complete with great functionality.

Here are a few of the key features that make Optimal stand out:

Built on the Genesis Framework – the framework your theme uses is the foundation of your website and Genesis is renowned for its clean code, built in SEO and security features.
You won’t get a better foundation than the Genesis theme framework.

Mobile responsive – the world of browsing has gone mobile crazy and the only way to future-proof your website is to make it mobile responsive.
Optimal is fully mobile responsive, in fact… even the slider is mobile responsive!

Cross-browser compatible – your website will be accessed by various browsers including Chrome, Firefox, Internet Explorer and Safari.
Optimal is compatible with all those browsers, which means that your visitors will enjoy a great browsing experience.

Clean design – the ultra clean design of this theme allows you to put the focus where it should be… on your content.

Portfolio section – Optimal comes with three page templates, one of which is a portfolio page.
A portfolio page is a great way to display lots of content in a visually pleasing way.
If you want to see it in action just take a look at the Optimal portfolio page.

Widgetised everything – widgetised home page, widgetised footer and widgetised sidebars mean that it’s a doddle to add whatever you want wherever you want.

Custom boxes and custom buttons – Optimal comes with a collection of custom boxes and buttons and a full explanation of how to add them to your pages and posts. A great way to break-up lots of text and draw attention to key areas.

Optimal is a Responsive theme designed to fit any browser. Perfectly adjusts to your mobile, tablet, & desktop screens while maintaining a great design.

Theme Features

The Optimal child theme also includes the following features:

  1. Choice of ten colours (black, brown, dark blue, dark gray, default blue, green, orange, purple, red and silver)
  2. Six layout options
  3. Custom background
  4. Custom menus
  5. Featured images

…it was easier to learn, make changes and end up with a nicer site than using a regular theme thanks to Genesis and this theme.
What you see on my site was done in a very short time, maybe 30 minutes and I am very new to all this.
Steve - Studiopress blog comments

Head over to StudioPress and pick up your copy of the Optimal child theme

If you’re looking for an understated but stylish WordPress theme that will allow you to showcase your goods and services… then look no further.
Optimal is the perfect theme for you.

To find out details of pricing etc. head over to Studiopress and put the Optimal theme through its paces and see its features in action.

Optimal is a professional theme built right on top of the Genesis Framework.
Genesis is a trusted framework used on over 300,000 websites.

If you’re interested in buying more than one Genesis child theme or you want to provide clients with Genesis websites, then take a look at the StudioPress Pro Plus All-Theme Package.

The pro Plus package is the package we use here at WM Web Design.
It’s fabulous value and it allows us to offer our clients incredible looking websites at affordable prices.


WM Web Design is powered by the Genesis Framework

Genesis Framework Genesis empowers you to easily build amazing Mobile Responsive websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to incredible places. It's that simple - start using Genesis now!

Give yourself an HTML5 ready mobile responsive website for 2013.


  1. Wow, thanks for the review Keith. I truly appreciate it!
    Wes Straham recently posted..Imagery ThemeMy Profile

    • Thanks for stopping by Wes.
      It’s easy to write a review for a theme as good as Optimal.

      A friend of mine spotted it in the Genesis Marketplace, bought it and then told me about it – hence my review.

      Love the theme, love the documentation you’ve provided and love your attention to detail.

      Take a bow sir you are the star of this post.
      Keith Davis recently posted..Mobile responsive Genesis child themesMy Profile

  2. Sarah Arrow says:

    I use it and I highly recommend it as a child theme. It has a professional feel to it and it’s easily adaptable.
    Sarah Arrow recently posted..Social media comparison chart – Free DownloadMy Profile

  3. It’s a great theme, one of my client has been using on his site and is totally satisfied with it.

    Nice review, mate.
    Devesh recently posted..Building Loyalty: Comments, Social Media and Guest PostsMy Profile

  4. Awesome review and awesome theme, Keith!

    I don’t read theme reviews these days (I tend to get tempted, and if I get tempted, I won’t rest until I get the license of that theme). But, lately I have been able to control my desires for themes (I have been following a minimalistic approach, so I don’t care that much about fancy designs these days). I am using Headway themes right now (sticking with it, because I like it). I have seen lot of genesis child themes (many of them are awesome like the balance theme, generate theme or the awesome eleven40).

    Anyways, thanks for sharing the information on the theme, Keith

    Jeevan Jacob John
    Jeevanjacobjohn recently posted..The Concept of Simplicity: Simplicity vs. Complexity?My Profile

    • Hey… thanks for the kind words Jeevan

      I know what you mean about being tempted.
      Fortunately I have the Genesis Pro Plus package so I get all their themes as part of the deal.

      Headway is a great platform and their “how to” videos are the best out there.
      AJ Morris just keeps producing those videos.

      Good thing about the latest Genesis themes is that they are mobile responsive.
      With more people browsing on their mobiles, that is becoming more and more important.
      I advise my clients to go the mobile responsive route.

      Appreciate you coming over Jeevan – hope to see you here again.

      Keith Davis recently posted..Decor 1.0 – Genesis child theme for WordPressMy Profile

  5. Hello Keith.. thanks for your awesome post & review of the Optimal themes. I run a blog powered by WordPress and i use a different theme but after reading your post and the review you made i think i will love to use Optimal themes for my blog..

    • Appreciate you stopping by and leaving a comment.
      Optimal is a great looking theme and packed with features.

      If you buy the theme, make sure that you register with the Genesis forum – the guys over there are really helpful.

      Post a link when you have your site up and running and I’ll pay you a visit.

      Good luck with the Optimal theme.
      Keith Davis recently posted..WordPress Genesis child themes by Rafal TomalMy Profile

  6. Hey Keith,

    Awesome review! I don’t suppose you’d fancy writing a comparison between Optimal and Legacy? I am going to have to choose to purchase one of them soon and am completely undecided!

  7. I also love the theme. It REALLY looks great. Is it possible to get the Optimal child theme without Genesis Framework (if I already have Genesis)?
    Brad Kinder recently posted..More Income = Getting Out of DebtMy Profile

  8. Hi Keith,
    I’ve been using Optimal for almost 2 years, on nearly all of my client sites, so I obviously think it’s terrific!
    Nice review of a great theme.
    best regards, Anne
    Anne S. Katzeff recently posted..Sochi Posters by Design StudentsMy Profile

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